News


  • Social Media Event MRCC Websites  There are two extremes people often fall into when it comes to the notorious words: “Social Media.”   For this first set of people, a day without Facebook, Twitter, etc. will probably result in something vaguely reminiscent of the plot of Cast Away. Around hour two without it, withdrawal symptoms begin to kick in; hour six is marked by sudden onset attention starvation; and by the end of the day, the person ... Read more...
  • Kiss Your Old TV Goodbye   I bet you were just going to throw your old TV away. Everyone has a garage, attic, or closet full of odds and ends that they’ll “get around” to doing something about, and among those boxes of worn out paperbacks and broken Christmas lights, you’ll probably find that first television set you ever bought—a massive cube offering a fuzzy picture and a missing remote that you “didn’t lose, you just ... Read more...
  • Using POS Display Videos to Improve Sales Using POS Display Videos to Improve Sales on kollins.comWhat’s better than a dedicated salesperson standing next to your product? Think about the last time you went into one of those big box superstores and had a question about a product you found on the shelf. Hello? Was there anybody there to help you?   You just experienced first-hand why manufacturers are pumping up the production of point-of-sale (POS) display videos—they know they’re missing out on sales. More than packaging and shelf position The ... Read more...
  • 3D Product Modeling: 7 Tips to Help You Communicate With Your Designer 3D Product Modeling: 7 Tips to Help You Communicate With Your Designer on kollins.comTranslating requests into results Virtual 3D product models can look and behave like the real thing. They’re one of the most effective ways a company can innovate. But getting what you envision from your designer isn’t always easy.   How do you effectively explain what you want them design? Here are 7 tips to help you communicate. 1. Help them understand your brand A brand tells the story your product or service. Does your designer ... Read more...
  • The Science Behind Show and Tell The Science Behind Show and Tell on kollins.comCan interactive infographics help tell your brand story? Your brand is the story of who you are. People use it to make your product or service fit into their worldview. Here’s the thing about your brand: It only exists in your customers’ minds. You don’t own it. They do.   It’s your job to arm customers with the information they need to feel aligned with you. Everything you communicate must contribute to this. ... Read more...
  • Why You Should Repurpose Your Blog Content Why You Should Repurpose Your Blog Content on kollins.comWhat the Law of Attraction can teach you about keeping and growing your web audience Why do people visit your website? It’s the Law of Attraction. Like attracts like. They share your outlook. What kills this attraction? Belief that you’re not as serious about it as they are. There’s no difference between the relationship you cultivate with a blog reader and a relationship with a romantic partner.   Successful relationships are built on ... Read more...
  • Why Blogging Isn’t Enough: 5 Tips to Grow Your Content Library Why Blogging Isn’t Enough: 5 Tips to Grow Your Content Library on kollins.comStill in search of an audience? Maybe the people who would like you best prefer other kinds of content New content draws people to websites. A daily blog post isn’t enough. You’ve got to add one more thing to the mix. Variety.   Not everybody is in love with the written word. If you want to attract more viewers, you’ve got to go beyond the blog. You need different types of content. Here ... Read more...
  • Branding Your Nonprofit and Building Awareness Through Video Content Branding Your Nonprofit and Building Awareness Through Video Content on kollins.comWho says you need big budgets and fancy equipment? Nonprofits are waking up to an amazing statistic: 57% of those who watch nonprofit videos go on to make a donation. WE Communications reports that over 40% of those surveyed say watching an online video motivates them to take action on behalf of a nonprofit.   If you want to increase awareness of your organization’s mission, it’s time to start branding and building awareness ... Read more...
  • Is “Simple Production” Oxymoronic? Is “Simple Production” Oxymoronic on kollins.comAbsolutely not! We’ve highlighted a few ways businesses can keep video production simple There’s a reason film directors have a reputation for their temperaments, and it’s not because they’re all jerks. Production days can be fun, but they’re almost always intense. There’s just so much to get right in so little time, it can be a complicated process to get right. Does it always have to be that way?   The short answer ... Read more...
  • Nurturing an Idea: From Concept to Treatment Nurturing an Idea: From Concept to Treatment on kollins.comGood news! Drafting a treatment isn’t as complicated as you might think! Okay, probably not the sort of good news you were hoping for, unless you happen to be scouring the Internet for articles on how write a treatment.   Sometimes it’s easy to get lost in the semantics. A concept is your raw collection of ideas, the treatment is where you get to sauté all those enticing thoughts into a mouthwatering entrée. Express ... Read more...