Tasked with promoting iBattz new iPhone battery cases for CES: Kollins delivered exhibit booth, videos with 3D models, graphics, booth personnel.
BIG POND: SMALL FISH With fierce competition to launch battery cases for iPhones, iBattz took an aggressive approach and ramped up from a simple 10×10-ft. booth to double the size and escalated to a higher level of “curb appeal” on a larger footprint with a 16-ft. tower showing animated videos of their products. Kollins was responsible for the entire venture. No only did iBattz achieve brand recognition beyond their expectations winning a 2013 “best of show” award, but they did not have enough supply to meet market demand. 3D product models and animated videos demonstrated the the sleek modern design, rugged protection and overall key features of the iBattz cases.