Blog


  • Why Video Is the Best Way to Explain Complex Topics Why Video Is the Best Way to Explain Complex Topics on kollins.comJust sit back, watch and learn. If you’ve ever tried to figure out why your garage door keeps opening on its own in the middle of the night or how to cook with coconut oil, you’ve likely tuned into YouTube or other online channels to get the answers you seek. There’s a reason YouTube is overflowing with “how-to” or explanatory videos and that is because they work. When it comes to ... Read more...
  • 4 Things You Didn’t Know About Studios Outside New York 4 Things You Didn’t Know About Studios Outside New York on kollins.comWho needs the hustle and bustle of the city? Not producers—here’s why As a producer, you know the ups and downs of working in New York. The traffic, the congestion, the difficulty finding somewhere to park, the costly expenses—the list goes on. If you’re like a lot of other producers, you’ve likely struggled with all the hassles that come with doing a production in the city, but may not realize you ... Read more...
  • Imaginative Storytelling: 11 Lessons from Disney & Pixar Imaginative Storytelling: 11 Lessons from Disney & Pixar on kollins.comOnce upon a time your brand was born, now tell the story Have you heard the quote, “The best brands are built on great stories”? If not, it bears repeating because it’s a true and valuable lesson for businesses. When Ian Rowden, the Chief Marketing Officer of Virgin Group, said this, he highlighted an important point that all business owners and marketers need to understand and believe in. Because your brand ... Read more...
  • 6 Viral Videos With Hidden Agendas Laugh, cry, feel…buy? Some of our favorite videos are actually ads (and that’s why they work) The average American’s tolerance for commercial advertising gets lower every day. From the first VHS recordings and DVRs that allowed us to fast forward through commercials to paid streaming services like Netflix that have eliminated them entirely, marketers have found it increasingly difficult to capture our attention long enough to promote anything.   Instead of relying on ... Read more...
  • Is There a Difference Between 4K and UHD? Is There a Difference Between 4K and UHD on kollins.comThey’re used interchangeably, but that doesn’t mean they’re the same thing Until fairly recently, ultra high definition (UHD) TVs and computer monitors have been slow to gain popularity among consumers. Lower costs and better awareness have made these products a more viable and desirable option for the average consumer. Yet the two most common terms used to describe them, 4K and UHD, still cause some confusion. What do they mean? Are ... Read more...
  • 5 B2B Marketing Tactics That Work 5 B2B Marketing Tactics That Work on kollins.comSolid visuals can help market your company to other businesses As the world continues to evolve at an astounding pace, businesses who want to continue to enjoy success need to stay ahead of the game. To be effective, marketing and advertising strategies need to harness today’s technology, media channels and communication tools and use them in the most efficient and strategic ways. Check out what experts say are the top B2B ... Read more...
  • Opening Weekend At Watkins Glen The April 18-19 opening weekend at Watkins Glen International, Watkins Glen, NY, was a big hit, and TrackTime Photos, a division of Kollins Communications, was there from the start to capture every moment of excitement! The charitable event supporting the International Motor Racing Research Center and the Corning Community College Library encouraged hundreds of car enthusiasts to make a contribution and drive the legendary road course in their personal vehicles. TrackTime Photos ... Read more...
  • South by Southwest Kollins was tapped by PMK•BNC, Los Angeles, to assist in their assignment to support Samsung at The South by Southwest® (SXSW®) Conferences & Festivals in Austin, Texas this past March. SXSW offers the unique convergence of original music, independent films, and emerging technologies. Fostering creative and professional growth alike, SXSW is the premier destination for discovery and Samsung was there to promote their products including the new SUHD TVs. Kollins provided ... Read more...
  • Saint Peters University Richard J. Martin, a professor in the education department at Saint Peter’s from 1967 to 1974, recently invited Saint Peter’s graduate business students to his production company, Kollins Communications, Inc. in Ramsey, New Jersey. The visit was part of the Executive-in-Residence program, a course in the graduate business program that invites senior executives to exchange ideas on the goals and strategies of companies and industries. After an interactive presentation by ... Read more...
  • UHD 4K Media Players Our next generation of Interactive Media Players We are pleased to announce our latest version of our compact UHD media player to offer UHD 4K playback at higher quality. Our players and digital signage products are designed for reliable, consistent usage in commercial, retail and trade show applications. This player supports UHD playback via HDMI. The perfect device for demonstrating UHD TV picture quality or any application that requires the most ... Read more...