Blog


  • Why You Should Repurpose Your Blog Content Why You Should Repurpose Your Blog Content on kollins.comWhat the Law of Attraction can teach you about keeping and growing your web audience Why do people visit your website? It’s the Law of Attraction. Like attracts like. They share your outlook. What kills this attraction? Belief that you’re not as serious about it as they are. There’s no difference between the relationship you cultivate with a blog reader and a relationship with a romantic partner.   Successful relationships are built on ... Read more...
  • Why Blogging Isn’t Enough: 5 Tips to Grow Your Content Library Why Blogging Isn’t Enough: 5 Tips to Grow Your Content Library on kollins.comStill in search of an audience? Maybe the people who would like you best prefer other kinds of content New content draws people to websites. A daily blog post isn’t enough. You’ve got to add one more thing to the mix. Variety.   Not everybody is in love with the written word. If you want to attract more viewers, you’ve got to go beyond the blog. You need different types of content. Here ... Read more...
  • Branding Your Nonprofit and Building Awareness Through Video Content Branding Your Nonprofit and Building Awareness Through Video Content on kollins.comWho says you need big budgets and fancy equipment? Nonprofits are waking up to an amazing statistic: 57% of those who watch nonprofit videos go on to make a donation. WE Communications reports that over 40% of those surveyed say watching an online video motivates them to take action on behalf of a nonprofit.   If you want to increase awareness of your organization’s mission, it’s time to start branding and building awareness ... Read more...
  • Is “Simple Production” Oxymoronic? Is “Simple Production” Oxymoronic on kollins.comAbsolutely not! We’ve highlighted a few ways businesses can keep video production simple There’s a reason film directors have a reputation for their temperaments, and it’s not because they’re all jerks. Production days can be fun, but they’re almost always intense. There’s just so much to get right in so little time, it can be a complicated process to get right. Does it always have to be that way?   The short answer ... Read more...
  • Nurturing an Idea: From Concept to Treatment Nurturing an Idea: From Concept to Treatment on kollins.comGood news! Drafting a treatment isn’t as complicated as you might think! Okay, probably not the sort of good news you were hoping for, unless you happen to be scouring the Internet for articles on how write a treatment.   Sometimes it’s easy to get lost in the semantics. A concept is your raw collection of ideas, the treatment is where you get to sauté all those enticing thoughts into a mouthwatering entrée. Express ... Read more...
  • How to Make Your Explainer Video Stick How to Make Your Explainer Video Stick on kollins.comLet’s start off by dispelling one myth: if it doesn’t look good, it’s not going to work. An interesting personality in a unique setting could be all it takes to shatter today’s frighteningly swift attention spans. And that’s the first objective of any motion picture, from Breaking Bad to your company’s explainer video. But let’s face it: money spent on production value is usually money well spent as high quality videos ... Read more...
  • How to Make Your Data Leap Off the Screen How to Make Your Data Leap Off the Screen on kollins.comJust when people are about to understand your most important point…it’s gone! We’ve all been there before, whether it be the nightly news or a documentary film, nice, juicy information you need to know pops up on the screen and poof…it’s gone before there’s enough time to take it in. The entire point of visualizing statistics is to make it easy to process abstract information into a more concrete understanding, and ... Read more...
  • Video Editing Demystified Video Editing Demystified on kollins.comThe four horsemen of post-production—and why you can’t ignore them Editors are the endurance champions of the video production world. As soon as production is wrapped the entire weight of your project is on their back the rest of the trip, so it’s important to understand what to expect when you get into the editing bay.   Post is the make it or break it point in the production, and it comes down ... Read more...
  • Video Editing Software: Blending Modes Explained Video Editing Software: Blending Modes Explained on kollins.comTools that transcend the boundaries from still to screen To graphic designers and illustrators, blending modes are a popular tool in programs like Photoshop and After Effects that allow the artist to change the way different layers interact with each other and ultimately create something totally different or enhanced from the original images. These days, many video producers are discovering that they can also use blending to create amazing results in ... Read more...
  • Why Producers Recommend Using 4K Video Why Producers Recommend Using 4K Video on kollins.comBecause 4x the resolution is just the beginning Once a buzzword, 4K video is rapidly becoming a new standard among producers that is launching a new era in video production. At a recent Consumer Electronics Show and the National Association of Broadcasters event, 4K video was the shining star, showing off its capabilities as it was streamed on giant screens throughout the exhibition halls. For those whose job it is to ... Read more...