Blog


  • How Inbound Marketing Can Help Reach Your Customers In the age of data and analytics, the adage “the customer is always right,” could benefit from an upgrade to “the customer is the source.” As a company, how do we reach that source? One of the most effective and cost-efficient ways to create this connection is through inbound marketing. Inbound marketing is one of the best ways to drive customer interest in your brand. The entry cost to inbound marketing ... Read more...
  • 5 Ways to Enhance Your Brand’s Online Presence What’s in a brand’s online presence? In years past, the definitive answer may have been merely a collection of pages of information linked together through hyperlinks, However, with the growth of digital marketing and social media, a brand’s awareness has become an interactive journey. An efficient and interesting one can entice a user to subscribe to social media pages, or comment on websites, or sign-up for newsletters. However, a poorly crafted ... Read more...
  • How Your Brand Can Succeed with Experiential Marketing How Your Brand Can Succeed with Experiential Marketing Brands can no longer rely strictly on a marketing department to succeed in spreading the word about its products, nor can brands put all the pressure on social media teams. With ever-evolving technology, it is paramount for companies to stay ahead of the curve and embrace new and different marketing techniques. One such technique is experiential marketing. Experiential marketing, which is often referred to ... Read more...
  • 4 Tips for Content Marketing 4 Tips for Content Marketing Content has increasingly become a staple for brand marketing, however, it is often a misused tool to garner consumer attention. From email, social media and web content marketing, the wrong approach can sever a consumer’s relationship to a brand. Surely content has never been easier to create, but brands continue to falter in the usage of it.   An ad is like a joke – if it must ... Read more...
  • Kollins Communications at NAB 2017 4K HDR marketing videos for DDN StorageLAS VEGAS, NV. – Kollins Communications showcased 4K HDR retail and advertising marketing videos produced for Samsung using DDN NAS mass storage solutions at NAB 2017. Attendees marveled at the 4K HDR videos made possible by the 56 Gbps workflow (a 10-fold speed increase over previous LAN) between our post production systems that Kollins relies on to create motion graphics, composite, color grade, and encode for distribution. Richard Martin, President, ... Read more...
  • Social Media Event MRCC Websites  There are two extremes people often fall into when it comes to the notorious words: “Social Media.”   For this first set of people, a day without Facebook, Twitter, etc. will probably result in something vaguely reminiscent of the plot of Cast Away. Around hour two without it, withdrawal symptoms begin to kick in; hour six is marked by sudden onset attention starvation; and by the end of the day, the person ... Read more...
  • Kiss Your Old TV Goodbye   I bet you were just going to throw your old TV away. Everyone has a garage, attic, or closet full of odds and ends that they’ll “get around” to doing something about, and among those boxes of worn out paperbacks and broken Christmas lights, you’ll probably find that first television set you ever bought—a massive cube offering a fuzzy picture and a missing remote that you “didn’t lose, you just ... Read more...
  • Using POS Display Videos to Improve Sales Using POS Display Videos to Improve Sales on kollins.comWhat’s better than a dedicated salesperson standing next to your product? Think about the last time you went into one of those big box superstores and had a question about a product you found on the shelf. Hello? Was there anybody there to help you?   You just experienced first-hand why manufacturers are pumping up the production of point-of-sale (POS) display videos—they know they’re missing out on sales. More than packaging and shelf position The ... Read more...
  • 3D Product Modeling: 7 Tips to Help You Communicate With Your Designer 3D Product Modeling: 7 Tips to Help You Communicate With Your Designer on kollins.comTranslating requests into results Virtual 3D product models can look and behave like the real thing. They’re one of the most effective ways a company can innovate. But getting what you envision from your designer isn’t always easy.   How do you effectively explain what you want them design? Here are 7 tips to help you communicate. 1. Help them understand your brand A brand tells the story your product or service. Does your designer ... Read more...
  • The Science Behind Show and Tell The Science Behind Show and Tell on kollins.comCan interactive infographics help tell your brand story? Your brand is the story of who you are. People use it to make your product or service fit into their worldview. Here’s the thing about your brand: It only exists in your customers’ minds. You don’t own it. They do.   It’s your job to arm customers with the information they need to feel aligned with you. Everything you communicate must contribute to this. ... Read more...