Sears & Kmart Wall of Eyes

Marketing consumer electronics with high definition digital messaging and imagery across the country for over 8 years.

COMPARISON MARKETING: GOOD RESULTS

Sears and Kmart stores, as in most consumer electronics stores, have a wall devoted to promoting TVs to their customers. Comparisons between sizes, brands and features are made easy with the same imagery displayed on all the TVs. Merging Sears & Kmart messaging along with content provided by vendors presents good customer marketing.

For the past eight years, Kollins has been producing, programming, color-grading, authoring, encoding, and duplicating content for the Wall of Eyes for over 1,200 stores annually. Typically, there are 4 to 6 versions of content to distribute. Kollins’ experience with Retail Point of Sale content and distribution can help your projects.