3D Product Modeling: 7 Tips to Help You Communicate With Your Designer
Translating requests into results
Virtual 3D product models can look and behave like the real thing. They’re one of the most effective ways a company can innovate. But getting what you envision from your designer isn’t always easy.
How do you effectively explain what you want them design? Here are 7 tips to help you communicate.
1. Help them understand your brand
A brand tells the story your product or service. Does your designer know and understand that story? It’s helpful if your 3D product model designer actively uses your product, but that doesn’t need to be a prerequisite.
Take all assumptions off the table when you work with your designer. Go through the process of explaining your brand. Make sure they understand your goal is innovation that communicates brand identity. You’ll waste time and resources if you wait to have this discussion.
2. It’s all about the customer
One of the most important things you can do is to help your designer keep a focus on creating what works for your customers. They’re the ones who matter most. Don’t be afraid to advocate for your customers.
3. Agree On Outcomes
Does your designer know exactly what you expect to receive? You’ll invite disappointment if you’re vague about this.
It’s not about iron-clad agreements or contracts. But it is in your best interests to have a written document that outlines what’s to be delivered. Be specific about what defines project completion.
If you expect to see a number of concepts before you select one that goes on to refinement, commit this to a document.
4. Define the revision process
This benefits both you and the designer. Definition in this case is to prevent “project creep.” Your designer may have other projects they’re working on. In that case, they’re juggling between your 3D product model and work for other clients.
Revisions are a necessary part of the creative process. Your designer will expect that. What they want to know is that you respect their time and resources. Prove this by agreeing on how many revisions you’ll ask for. Discuss how they’ll be handled before you begin.
5. Keep an open mind
You already have a good idea of what you expect your 3D product model to look like. You know what features it should have.
Something’s going to happen during the design process, though. Your artist will come back to you with a recommendation you never considered. Pay close attention to this. You hired them because of their reputation for quality and innovation. They’re seeing something from a different perspective.
An open mind to their contributions strengthens your product.
6. Be generous with examples
You know what you like and don’t like. Spend time gathering samples. This is important if you tend to communicate through writing. Visual examples of what you want bridges this communication gap. Focus on the reason for the examples you choose. What are the specific reasons why you like or dislike something you’re sharing with them?
7. “To put it another way”
Big headaches are caused by small assumptions. You make a request, and your designer nods their head. They ask a question, and you give what you think is an answer that needs no interpretation.
Then, later, you or your designer are left to wonder what happened. It’s not what you discussed.
It might be exactly what you discussed. Assumptions of understanding are not your friend. Rephrase your design requests after you make them. Do the same with input you get from your designer. It prevents misunderstandings, and it clarifies interpretations.
Share your passion
Successful marketing is passionate storytelling.
Designers are passionate about what they do, too. That’s something you both share, and it works to your mutual advantage. Take the time to listen. Cultivate the excitement of partnering to create a new product that your customers will be passionate about, too.
Collaboration creates a positive flow of creative energy. It’ll be reflected in the finished product.
If you need a 3D product model created and want to work with designers who work hard to capture the vision in your head, give Kollins Communications a call at 201-786-0400 ext. 170.